The Samsung Galaxy S3, unveiled last night, has confirmed Samsung’s position as the main challenger to Apple in the booming smartphone industry, according to analysts.

The new device is the follow-up to the Galaxy S2, the best-selling Android handset and the only smartphone to rival the iPhone in sales. It brings new software such as voice recognition, a bigger and sharper screen and 50GB of online storage through a partnership with Dropbox.

The Galaxy S3 is also the official Olympics phone and will be intensively marketed over the summer, giving it a head start on the next iPhone, which is expected to be introduced in autumn.

“While the Galaxy S3 will be highly desirable for enthusiastic and advanced users, Samsung will have to build on the already popular Galaxy brand and push it hard to various distribution channels before the iPhone 5 is launched,” said Malik Saadi, an industry analyst at Informa Telecoms & Media.

The Galaxy S3 is the highest-profile of a handful of devices that qualify as what industry jargon has labelled “superphones”, …

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